Ben Wilcox

I design, coach designers, and lead UX teams.

I currently lead UX Design at Abercrombie & Fitch. I focus on connecting designers to customers and business stakeholders while guiding them through the design process and helping them leverage their talents for great outcomes.



Hollister app

I've been leading UX/UI Design for the Hollister app to shift to brand-first interaction approaches and improve the native app shopping experience.

Online Order Management

Improving online order management and customer account navigation experience for Abercrombie and Fitch.

Brand Identity and Custom Interaction

Creating UI consistent with cross-channel brand identity and shifting from out-of-the-box native interactions to user-tested and a/b tested interactions optimized for retail conversion.

A&F Product Discovery

At Abercrombie and Fitch I've been working with the UX Research and Design team to understand and design for shopper's desires to discover new products and outfitting possibilities.


Just for kicks

For designers, curiosity and connecting ideas in new ways is the key to breathing new life into their work over time. When I can, I have fun doing concept work to hone my skills or just for kicks.
Have no fear of perfection
— You'll never reach it.
Salvador Dali


Design Manager focused on bringing UX and business teams together to discover how designing for better experiences can improve business results and produce happier customers. Experienced in creating user-centered approaches and leading talented designers in crafting user-informed and inspired experiences.

Senior UX Manager
Abercrombie & Fitch
May 2019 — Present
UX Manager
Abercrombie & Fitch
Nov 2017 – Apr 2019
Senior UX Designer
Abercrombie & Fitch
Apr 2017 – Oct 2017
UX Designer
Abercrombie & Fitch
Mar 2016 – Mar 2017
Assistant UX Designer
Abercrombie & Fitch
Sep 2014 – Feb 2016
Dev & UX Consultant
Tracermedia & Your Lighting Brand
Aug 2013 – Aug 2014
BRW Musical Instruments
Founder & Luthier
Luxury musical instrument manufacturer of bespoke mandolins. Designer, builder, and manager of all aspects of business.
Dec 1999 – Dec 2017

Say Hi.

I love all kinds of Design, business strategy, design coaching, industrial design, and also tacos. So reach out and we can share thoughts on any of the above or more!

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